The fashion industry is known as an industry taken by serious people. Now in days fashion is all about having fun, be creative and play with your outfits and make the best out of it (at least that's how I see it). Chanel is prove of what is fashion it's all about. From "hula hoop bag" and now "perfume bottle bag" you can see how creative and fun the fashion industry has become. The pictures bellow are taken by the amazing photographer, Adam Katz Sinding.